Artist Research - Synergy and Marketing

Bloc Party use a lot of techniques to maintain there image across a range of media. One way they do this is by using images from one type of media and using it another. For example on Bloc Partys' website they use stills from there music videos, this means the audience will go on there website and recognise that it i bloc party from there videos.

Bloc Party Website

The band has really proffesional cd covers that are unique to the album and very conceptual. They always have something to do with the name of the album. E.g Intemacy.

On their website they have linked the images to take you to different pages/sites. When you click the 'itunes' photo it takes you straight to an itunes website where you can purchase the bands tracks. Getting the audience involved like this is great for selling songs and the audience will think it is an easy process to buy the songs.