Advanced Portfolio Evaluation | Question Two | Will Collier

We tried to maintain a clear image throughout by using the same colour scheme and keeping certain conventions that Bloc Party would use. For example we kept the same black and white colour scheme throughout most of our products. The CD and Website are mostly dominated by black and white with the odd bits of colour and the video has a large black and white theme to it.

We tried to keep the feel of indie band because of the misour products similar to the genre of the music, indie rock. I thing we have achieved this in our music video as the band look like a typical indie band due to the mise-en-scene.

For our Digipak we have made an original CD cover that is Bloc Party related. However for our website i feel that it doens't entirely fit in with our image, i think this is due to the 'light trails' that we put down the side of the website. We put them there to make the website seem more vibarnt rather than just black and white but to me it feels like the would be more assosiated with a dance/Drum and bass genre.

The whole purpose of the products is to promote Bloc Party by targeting a specific audience. With the video it is targeted at a teenage audience. I think a lot of people will be able to relate to the song aswell as the video. The website has several things that help promote the band. The use of social networking sites, this targets the teenage audience because almost every teenager is linked to atleast one social networking site.