Here is one of Bloc Party's previous Music Videos:
And finally, here's an existing Music Video from an artist of similar genre to Bloc Party:
Firstly the similarities between the existing music videos and our finished music video begin with the way the video is shot. We noticed that the existing music videos in the genre of music we were looking at all had a cinematic quality to them; by showing good quality framing and controlled lighting. We shot our music video in this way as it brought visual appeal to our music video which is what a music video is supposed to include.
As seen in Bloc Party's Hunting For Witches music video, they set up the band performing in a spotlight. This set up has also been used in Bloc Party's Banquet music video, showing repetition of the same concept (just like how they film in Black & White in a few of their other music videos). We decided to use the spotlight concept for our band performance to recreate an image that our audience would recognize as a Bloc Party concept; plus it shows our use of lighting within the production of the video.
In the narrative of our music video we challenged the convention of boy-meets-girl and instead had a girl-meets-girl scenario. This was to bring an innovative quality to the narrative of our music video. We originally had a boy-meets girl scenario in our music video, but then decided to develop the idea further by having the girl-meets-girl story line.
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