Advanced Portfolio Evaluation | Question One-Music Video | Will Collier

This is our music video that we have created over the last few months; we used the song Luno by Bloc Party. The video is about a teenage girl who cheated on her boyfirend, as she walks through the house and into different rooms; she walks into different memories of what she did to him. As well as having the narrative side of the video we also intergrated a band performing.



There are lots of similarities with our music video and videos that Bloc Party has produced. In a lot of the videos Bloc Party's video Black and White is a very dominant feature, For example in helicopter Black and White is used on every clip and on the song Banquet, black and white is used on most of the clips. We tried to match this by keeping a black and white aspect in our video.

                                Helicopter                                                                         Banquet

We tried to follow the conventions in terms of mise-en-scene with our video, for example we tried to keep the clothes the similar to what Bloc Party would actually wear. In our video the band are moslty wearing jeans and t-shirts which matches the bloc party style. We made sure the band looked like a band by keeping the same conventions of a rock band with the guitars, bass guitars and drums.

Another similarity between our video and that of Bloc Partys is the intergration of the band into the narrative aspect of the story. In 'One more chance' the band members are intergrated into the narrative aspect of the story. We tried to keep to these conventions.

In our music video we challenged conventions by using a variety of differnt shot types and shots at different angles, We also used a lot of editing effects and techniques to challenge conventions, in most of Bloc Party's videos they use a variety of shot types but and use editing to give the video a quirky feel. In ours we have used effects that are more fitting to the rock genre. We tried using earthquake, flashes and fades. This created an effect that represented the bass of the song, we later syned the effect so it was just before the solo.