A2 Advanced Portfolio: Reflective Evaluation: Question 1

this is our music video; our interpretation of Luno by Bloc party.

Our idea was a linear narative of a female cheating on the lead singer of the band, and he is portraying his feelings through the lyrics in the song. The narrative side was the girl is in a house and each room that she enters is a different memory;

We tried to encoroparate many similarities and key convensions from bloc party videos in to our music video, therefore trying to make it as close to a Bloc Party video as possible.

Some of the shots are very similiar to the video "Hunting of Witches" by bloc party.

Left: Hunting for witches

Right: Our music video

These are just one example of the similarity in shots in our music video to Bloc party ones.

 




We also tried to keep to the kep conventions and concepts of copstume, trying to keep the attire as simple as possible but also indie and cool at the same time.
We also tried to used similar camera shots

These are similar shots between the two videos.

Music Video Focus Group Feedback sample 3

This is Sample 3 of our music video feedback. This one says that our video was completed to a professional standard and that the fast editing was appropriate for the pulse of the music. Our narrative needed to be clearer but was executed to an understandable level. 

Music Video Focus Group Feedback sample 2

Here is sample 2 of our of the feedback we recieved from our finished music video. All the feedback on this sheet is positive and highlights one minor error in the lip syncing. We have been complimented on our use of lighting in the performance aspect of our music video and that the finished video was completed to a suitable standard.

Music Video Focus Group Feedback sample 1

Here is Sample 1 of some of the questionnaire feedback we recieved after the debuting of our finished Music Video. The feedback was consistently positive and any problems that were highlighted were minor ones.  

Finished 'Luno' Music Video

This is the finished edition of our music video for Bloc Party's 'Luno'.

Shoot and Re-shoot

On monday, earlier this week we filmed the entirety of the performance aspect of our music video. But sadly, due to the camera being unfocused on one of the master-shots we also had to film on the following thursday. It was later found as a blessing that this occurred as we had time to shoot more shots that are currently being used in our music video, providing a wider variety of shots. Hopefully the different angles and shot types shall contribute towards making our final music video more fast-paced and captivating.

Performance Close-ups

We filmed two close-ups during the most recent shoot. We shot Connor, our vocalist in the Bloc Party band in our music video. One of the shots being a mid-close-up to capture the shoulders and the face. This was to capture the expressions of the singer, to communicate to the audience how to feel during the song. The other shot was an extreme-close up of the side profile of Connor's mouth singing the lyrics, this was to bring emphasis to the lyrics themselves and to give the impression of him shouting out, not to the audience but to a third party which could be seen as him shouting out to the girl in our music video. 

Band Equipment

For our music video we needed the right equipment. We needed guitars, basses and drums. We asked the music teacher, James, from college if we could borrow the equipment, He said that was fine as long as it was all returned. After the first shoot he allowed us use of the equipment whenever we wanted because we got the kit back in good condition and on-time. For the video we use a guitar, 2 bases and a drum kit with bass drum, high-hat and symbol. By having this kit it allowed us to get the mise-en-scene we required to build the conventions associated with Bloc Party's image.

Discussion on black and white transition

While editing today we were applying black and white to the relevant clips; there is a shot of the door opening leading to a memory. We applied the black and white effect to clip and faded it to colour. We decided to do this for several reasons. The main reason was so it looked as if she was walking into the memory not just imagining the memories.

We also discussed the shot after, the shot was a reaction shot of the girl after entering the memory. We were unsure as to wether or not we wanted the clip in colour or black and white. We discussed if having the clip in black and white would confuse the audience because it was constantly switching back and forth. We also discussed if leaving it in colour would be better. After looking at both options we decided on leaving it on colour, this it again gave the effect that she had entered the memory not just imaging it.    

19th January 2012- Filming

We re-filmed on Thursday the 19th. Previously we had filmed but the footage was out of focus. Due to this we re filmed the master shot and most of the close-eps of the band members. This time round we made sure the camera was properly focused.

Filming on 2nd Jan

During the Christmas Holidays I spent six hours at my grandparents house with Leigha-Jo Henson on 2nd January. I filmed the parts of the narrative where the Girl (main character throughout the narrative sequences in our music video) was moving through the corridors of her lonely home, looking back in regret  at what she did (which is shown through visions which she experiences as she enters different rooms).
The filming for this part of the music video was not completed on the 2nd but was continued the following day, on the 3rd, after we filmed the flashback sequences.

Here are some images of some of the shots we captured during filming on the 2nd:

Images from the 3rd: